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If you’re attending a black-tie or other formal event, looking your best takes more than a lovely dress or suit. You also need makeup that reads as polished, put-together, and camera-ready. Here are our best tips for applying professional makeup for events.
Prep Your Skin Properly
The rule of thumb is to precede your skincare routine with an oil- or water-based moisturizer. That way, when it’s time for heavier-duty products like a retinol cream or serum, they glide onto skin more easily because there’s no barrier slowing down absorption.
Start by Applying a Primer
A primer helps your makeup look smoother and last longer. Different primer formulas address different skin types: if you have oily or greasy skin, look for a mattifying formula to reduce shine underneath your makeup, while drier complexions can reach for a moisturizing primer that adds a dewy finish on contact.
If you’re after a brighter-looking complexion, consider a primer containing vitamin C - it’s proven to help create a lasting glow over time.
Choose the Right Foundation for Your Skin Type
A liquid foundation offers fuller, more uniform coverage, while a powder foundation suits lighter coverage or a matte finish. If neither sounds quite right on its own, try mixing the two. Liquid foundation is the best option for full, deep coverage, while powders achieve lighter, even tones throughout the face - though they may not have quite the same staying power.
Apply Blush to the Apples of Your Cheeks
Apply blush to the apples of your cheeks for a natural-looking flush. Use it in small amounts and don’t overdo it - too much blush reads as overdone rather than radiant.
Use Eyeshadow to Create Depth and Dimension
Try different shades and textures - matte, shimmery, and metallic finishes all bring something different to the look. Use a light-colored eyeshadow all over the lid to brighten the eyes, then use darker colors in the crease and along the lash line for added definition.
Apply Eyeliner and Mascara to Enhance Your Lashes
Line your eyes with black or brown eyeliner depending on your eye color, using a thin line on the top lid and a thicker line on the bottom for more drama. Be sure to use waterproof formulas if you’ll be dancing, sweating, or crying happy tears.
Finish With a Lip Color That Matches Your Outfit and Skin Tone
Match your outfit and skin tone with a lip color that will last all day and into the night. Aim for something bold but not too heavy or dramatic, so it reads as intentional rather than overdone - often just a couple of swipes is all you need. Choose a lipstick that is long-lasting and resists smudging.
We hope these tips help you look your best at your next formal event. If you need any more makeup advice, be sure to check out more of our resources - and if you need a professional makeup artist for your upcoming event, be sure to get in touch.
